Frances Lucraft recently launched Grace & Green, an organic period product business. She approached us because she understood how important good photography would be in the success of her start-up.
The photography we were briefed to shoot had to communicate the brand’s key message: “A socially responsible lifestyle brand connecting women with exceptional period products that are kind to your body as well as the planet.”
Frances therefore wanted the images to be aspirational lifestyle studio portraits of the models while still looking like they were the ‘girl next door’.
She also wanted lots of botanicals photographed which would feature not just on the website and in promotional material, but all the way through to social media.