How to attract new customers with a good website
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The Process

Bridstow Guest House are a B&B business which launched in 2013. Despite spending thousands on a website designed to encourage guests to book directly with them, two years later not a single guest had done so. The business owners got in touch with Pump and asked us how to attract new customers with a good website so we:

  • Created a new site to answer the brief: “Show guests how wonderful a night at Bridstow Guest House is.”
  • Increased click to customer conversions by making the site simple to use and allow online booking.
  • Wrote engaging, SEO friendly copy which sells the product and ranks the site highly in search engines.
  • Shot new professional photos which show the product at its best.
  • Created a library bank of professionally shot images so the client can update the site.
  • Provided a unique website handbook with a training session so the client can maintain, update and manage their website.

The Impact

In the six months after Bridstow Guest House re-launched their website:

  • Direct bookings through the website increased by 60%.
  • The owners saved thousands of pounds in commission charged per night by third party websites.
  • Increased click to customer conversions by 30%.
  • Website ranking in top 10 on google maps.

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