Halfords needed photographs of their staff for a new recruitment advertising website.
The brief – from Bristol based design studio DNA, was to use the trademark orange as a backdrop but capture the subjects having fun with plenty of movement.
Halfords put forward a wide range of employees to shoot from people with loads of tattoos and piercings to smartly dressed directors.
At the same time Hacker was photographing the employees, a ‘behind the scenes’ video was made.
Halfords’ recruitment website centered around Pump’s photography.
Engaging style of images shows the people behind the brand.
Our images improved the success rate of the right people applying for the right jobs.
September 20, 2017