05 Jul Website for boutique accommodation
For one of our latest projects, we were approached by the owner of the beautiful Rook Lane House in Frome, who needed a website complete with photographs and content for their new business. Having recently turned the Grade II listed house into a Bed and Breakfast, the brief was to to show off the charm that the business has to offer while encouraging customers to book directly.
Frome itself is a bustling town with an interesting and well-developed history yet keeps up to date with a streak of modernity in the town centre. Once home to the celebrated poet Elizabeth Rowe, Rook Lane House offers more than a pretty place to stay, with plenty of little secrets to keep those with an inquisitive mind interested in the intricacies of the building.
This project required a new website but also content and photographs that would help present the business to its target audience. Here is a step by step breakdown of how the work came together:
Step 1: Work began on a wireframe for the website layout that allows to artful manipulation of finite details. This provides us with a foundation to work from and an easy to understand guide for the client to understand exactly how we are approaching the task.
Step 2: We visited the site with a professional photographer and styled the rooms that showed the real beauty of the house. Using this as a point of reference, we returned to the wireframe and adjusted it so that the design really complemented the new images. We also created an online gallery that contained all photographs taken, allowing Rook Lane House to use them as they see fit. This is a huge advantage of using a studio such as Pump, that creates both the website design and content, as it ensures the client receives the very best result.
We then began concept development of individual pages for each room available for booking. This is to provide the viewer with all the information they needed in a clear and concise manner while also emphasizing the beauty of each room.
Step 3: Next we built the website using WordPress, translating our design into an engaging, easy-to-use website. Working with a third party eviivo, we added a direct booking system to the site allowing for a seamless user experience that allows the customer to book-in with the bed and breakfast from anywhere, 24 hours a day.
Step 4: To complete our work we created an aftercare package for the client, which detailed the various fonts and styles used, as well as tutorials on how to keep the website updated. This included a USB which contained various logos, branding tools and photographs which can help maintain consistency across a multitude of platforms.
Specifically designed to showcase both the character of the building and the beauty of each room, the website is fluid and easy to navigate. The photographs of the building and the words used to describe the intricacies of this unique bed and breakfast, encourage people to come and stay at Rook Lane House.
You can check out the new website for Rook Lane House here: www.rooklanehouse.co.uk
At Pump we specialise in expertly designed websites and professionally curated content that allows you to tell the real story about your business.